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Not Just Travel

Case Study – Not Just Travel Lisa Russell

Lisa approached me to help with the ticketing and social media marketing of her “Florida for First Timers or Any Timers” event.

I created the ticketing on Eventbrite and set the event up on Facebook, linking the two together so people seeing the Facebook event could immediately reserve their tickets with minimal clicking.

I added extra updates and used some of Lisa’s own experiences to give the online marketing a personal touch as you get a real one-to-one service working with her. Sharing what she had enjoyed with her family made a real impact and drew the biggest response for the Facebook posts promoting the event.

Originally the guest target was 30 tickets but I landed up adding more as the bookings exceeded the original quota.

This was also the event which got me started with balloons as I created the Mickey and Minnie Mouse characters as decoration.

Not Just Travel Case Study